another SWEET new client

I have a sweet tooth…okay, I actually have an everything tooth…but there are few things that excite this publicist so much as dessert. Whether it’s cupcakes or fancy deconstructed fine dining style dessert plates, I LOVE to eat sweets. I’m so very thrilled that we’ve just signed on for a campaign with SWEET, a new pastry shop and dessert bar opening in Worcester this summer

Award winning pastry chef Alina Eisenhauer (formerly of The Sturbridge Baking Company) will open doors to the new retail pastry shop next Tuesday to coincide with the 6th Annual Taste of Shrewsbury Street. Keep an eye out for the SWEET girls if you go, who will be passing out coupons for a free cupcake. Who doesn’t love a free cupcake?

The dessert bar will open later in the month, and will feature fine dining-style dessert plates, an amazing wine list with and extensive selection of port & suggested pairings, and a full bar with a 2 a.m. license.